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PRIVACY POLICY

Effective Date: August 14, 2026

TexLaw Technologies, LLC, doing business as TexanWillsandTrusts.com (“Texan Wills and Trusts,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains the information we collect, how we use and disclose it, the choices available to you, and how to contact us. It applies when you visit TexanWillsandTrusts.com, purchase or use our services, complete a questionnaire, create an account, contact us, or otherwise interact with us.

1. Information We Collect

Depending on how you use the website and services, we may collect the following categories of information:

  • Contact and account information: name, email address, phone number, mailing address, login or account information, and communications with us.
  • Questionnaire and document information: information you provide to prepare estate-planning documents, which may include family relationships, beneficiaries, agents, property, financial information, health-related instructions, and other details needed for the documents you request.
  • Transaction information: products purchased, order number, purchase amount, payment status, billing details, and related customer-service records. Payment card information is processed by our payment providers and is not intended to be stored directly by us in full.
  • Device and usage information: IP address, browser and device type, operating system, referring page, landing page, pages viewed, interactions, approximate location derived from an IP address, timestamps, and diagnostic or security information.
  • Marketing and attribution information: advertising click identifiers such as GCLID, GBRAID, WBRAID, MSCLKID, FBCLID, or TTCLID; campaign parameters such as source, medium, campaign, term, and content; first-touch and last-touch information; device category; referring URL; and an opaque first-party attribution reference called twt_ref.

2. How We Collect Information

We collect information:

  • directly from you when you complete forms or questionnaires, create an account, make a purchase, request support, or use a feature such as emailing a link to yourself;
  • automatically through cookies, pixels, tags, local storage, server logs, and similar technologies; and
  • from service providers and advertising or analytics partners, such as payment status, campaign information, and aggregated or matched conversion reporting.

3. How We Use Information

We may use information to:

  • provide, personalize, and support the website and the products or documents you request;
  • process transactions, maintain order records, and communicate about your account, purchase, or requested documents;
  • authenticate users, protect accounts, prevent fraud, troubleshoot problems, and secure our systems;
  • understand website performance and improve our products, content, and customer experience;
  • measure advertising, preserve campaign attribution when a visitor moves between pages or devices, and evaluate marketing effectiveness;
  • send service messages and, where permitted, marketing communications;
  • comply with legal obligations and establish, exercise, or defend legal claims; and
  • carry out other purposes described when information is collected or with your consent.

4. Cookies, Analytics, and Advertising Measurement

We use cookies and similar technologies for site functionality, security, analytics, and advertising measurement. These technologies may include:

  • Essential and functional technologies that support checkout, account sessions, saved progress, security, and site preferences.
  • Analytics technologies that help us understand visits, page performance, and how people use the site.
  • Advertising and attribution technologies that connect an ad interaction with a later website visit or purchase and help us measure campaign performance.

Our service is offered only for Texas estate planning. Analytics and advertising performance measurement operate by default for visitors outside specified European consent regions. Visitors in those European regions are not measured by these optional technologies, and no consent prompt is shown. The footer control applies only to personalized or targeted advertising; it does not disable analytics, click attribution, enhanced conversions, or advertising performance reporting.

We use Google Analytics 4 and Google Ads. For qualifying purchases, Google Ads Enhanced Conversions may receive, through our browser tag or a protected first-party data source, a normalized, SHA-256 hashed version of the purchaser’s email address and phone number, if available, together with transaction and advertising information. Hashing changes the information into a coded value, but it does not necessarily make the information anonymous. Google may use the coded value to match the purchase to a Google account or prior advertising interaction and report a conversion under its own terms and privacy practices. We use explicit purchase-event matching and do not enable Google’s automatic page-wide detection of user-provided data.

When a user is signed in, we may send Google Analytics a pseudonymous, account-derived User-ID to improve measurement across sessions and devices. The User-ID is not the user’s name or email address. We may also use Microsoft Clarity and TikTok technologies to understand site usage, diagnose user-experience issues, and measure advertising interactions.

We do not intend to send questionnaire answers, completed document contents, payment-card details, or private order and questionnaire access tokens to analytics or advertising providers. We use controls designed to redact specified sensitive URL parameters and limit user-provided-data collection. No technical control can eliminate every risk, so please do not place sensitive information in a page URL unless the site specifically requires it.

5. Cross-Device Attribution and Copied Links

To address visits that begin on one device and continue on another, we may store an opaque first-party reference, twt_ref, in a page URL. The reference points to campaign and click information stored on our server. It does not itself contain your name, email address, questionnaire answers, or document contents. If you copy, share, or email a URL containing this reference and open it on another device, the website may briefly restore the original campaign parameters so our analytics and advertising systems can recognize the original visit, and then clean those parameters from the visible URL.

If you use our email-to-computer feature, we use the email address you enter to deliver the requested link. To help recover attribution when the same person later signs in, enters the same billing email at checkout, or requests that link on another device, we may store a one-way HMAC-coded version of the normalized email address linked to the opaque attribution reference. We do not store the raw email address in the attribution-reference or coded-identity tables, although our email delivery provider and ordinary system logs may retain delivery records under their applicable retention settings.

Our first-party attribution cookies and server-side attribution references are generally retained for up to 90 days. Copying a link that contains twt_ref can preserve attribution. Typing only our domain or a page address without the reference generally cannot preserve the original ad-click information.

6. How We Disclose Information

We may disclose information to the following categories of recipients for the purposes described in this Policy:

  • Service providers and processors: providers that support hosting, security, communications, document generation and storage, customer support, analytics, advertising measurement, and other business operations.
  • Payment providers: providers such as Stripe and PayPal that process payments and help detect payment fraud.
  • Analytics and advertising partners: providers such as Google, Microsoft Clarity, and TikTok, as described above.
  • Professional advisers: accountants, auditors, insurers, and legal advisers where reasonably necessary.
  • Government authorities and other parties: when required by law or reasonably necessary to protect rights, safety, property, users, or the public.
  • Parties to a business transaction: in connection with a merger, financing, acquisition, reorganization, bankruptcy, or sale of all or part of our business, subject to appropriate safeguards.

We do not knowingly sell personal data for money. Some laws may define certain disclosures for advertising more broadly as a “sale,” “sharing,” or “targeted advertising.” Where those laws apply, you may request to opt out as described below. We do not use questionnaire answers or document contents for targeted advertising.

7. Retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including to provide requested services, maintain business and transaction records, comply with legal, tax, accounting, and regulatory obligations, resolve disputes, and enforce agreements. Retention periods vary by the type of information and the reason it was collected. Attribution records and related first-party cookies are generally retained for up to 90 days. Payment, order, account, questionnaire, communication, security, and provider logs may be retained for different periods based on operational and legal needs.

8. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

  • confirm whether we process your personal data and access that data;
  • correct inaccuracies;
  • delete personal data you provided or that we obtained about you;
  • obtain a portable copy of certain personal data;
  • opt out of targeted advertising, the sale of personal data, or certain profiling; and
  • appeal a decision we make about a privacy request.

To submit a request, email [email protected] with the subject line “Privacy Request.” For an appeal, use the subject line “Privacy Appeal” and explain the decision you want us to reconsider. We may need to verify your identity and authority before completing a request. We will respond within the period required by applicable law and will not discriminate against you for exercising an applicable privacy right.

Texas residents can learn more at the Texas Attorney General’s Consumer Privacy Rights page. If an appeal is denied, you may submit a complaint through the Texas Attorney General’s consumer complaint process.

9. Your Choices

  • Cookies: You can block or delete cookies through your browser settings. Doing so may reduce attribution and analytics accuracy and may interfere with saved progress, checkout, or other site functions.
  • Targeted advertising choices: Use the Targeted advertising choices link in the website footer to allow or opt out of personalized advertising. This choice does not disable analytics, click attribution, enhanced conversions, or advertising performance reporting. Your choice is stored in a first-party cookie for up to one year.
  • Google advertising: You can manage personalized advertising through Google My Ad Center.
  • Google Analytics: You can learn about Google’s browser opt-out tool at Google Analytics Opt-out Browser Add-on.
  • Marketing emails: You can use the unsubscribe link in a promotional email or contact us. We may still send non-promotional messages about your account, transaction, or requested services.
  • Targeted advertising requests: Where applicable, email us with the subject line “Privacy Request” and state that you wish to opt out of targeted advertising, sale, or qualifying profiling.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information, including encrypted transmission, access controls, security monitoring, and service-provider controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for protecting your login credentials and private links.

11. Intended Users and Information About Minors

Our products are designed for Texas residents and Texas law. The website and services are intended for adults age 18 or older and are not directed to children. An adult customer may provide information about a minor when it is relevant to requested estate-planning documents, such as identifying a child, beneficiary, or guardian. We use that information to provide and support the requested service and do not use it for targeted advertising.

12. External Sites and Provider Practices

Our website may link to third-party sites and services. Their privacy practices are governed by their own notices, not this Policy. Analytics, advertising, payment, communications, hosting, and other providers may process information under their own terms and privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the effective date. If required by law, we will provide additional notice or obtain consent.

14. Contact Us

For questions about this Privacy Policy or our privacy practices, contact:

TexLaw Technologies, LLC d/b/a TexanWillsandTrusts.com
Email: [email protected]